Elis

BRAND PURPOSE AND Y POSITIONING

BRAND STORYTELLING

LOGO DESIGN, GRAPHIC BRANDING, PACKAGING DESIGN.

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Brazil

A work process which brought together two elements that we are passionate about: Brazil and beauty, in this case, brown skins.

Every Project is an excuse to do research into something new … like we have heard somewhere there “…You cannot know it all, it is your customers who open up their door" (N. Chaves).

And this is how we learnt about the special care needed by brown skins.We dived into the Brazilian culture and in our work process we inserted patterns,colours, and typography which assembledus a solid, direct language for this new brand.